On Governor Polis’s Desk
Colorado lawmakers just voted to ban your discounts.
HB 1210 just passed the legislature. It would eliminate the personalized coupons, loyalty rewards, and targeted deals families count on to keep costs down — at a time we can least afford it. It’s now on Governor Polis’s desk. Tell him to veto.
Protect Our DiscountsColorado just passed a bill that will make everyday shopping more expensive
Colorado House Bill 1210 passed the legislature in May. It will restrict how retailers use algorithms to offer personalized pricing. That’s the same technology behind the coupons in your grocery app, the loyalty programs that make groceries more affordable, and the targeted deals in your inbox.
Supporters say it’s about fairness. But in practice, this legislation is so broad that it will eliminate the very tools that help families save money on everyday purchases — at a time when they can least afford it.
The bill now sits on Governor Polis’s desk. Without his veto, it becomes law.
What’s at risk
Personalized Coupons
The digital coupons tailored to what you actually buy — gone. No more savings matched to your shopping habits, and fewer savings overall.
Loyalty Rewards
Points programs, and the personalized rewards you’ve earned through repeat purchases — all at risk.
Everyday Savings
Targeted deals, and the personalized discounts that help stretch every dollar — threatened.
Rising costs hurt everyone. Colorado lawmakers just voted to make it worse. It’s now on Governor Polis’s desk. Tell him to veto.
Tell Governor Polis: protect our discounts.
The legislature voted. Now it’s on Governor Polis’s desk. Send him a message and urge him to veto HB 1210 before it becomes law.